Privacy Policy

Effective Date: January 2025

This Privacy Policy describes how Icelandic Bliss collects, uses, stores, and protects your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws. By using our website (www.icelandicbliss.com), you agree to the practices described in this policy.

1. What Information Do We Collect?

  1. Personal Information

    Information you provide when you contact us, place an order, sign up for newsletters, or use our services. This may include:

    • Your name

    • Email address

    • Phone number

    • Billing and/or shipping address

    • Order details or preferences

    • Communication content (e.g., inquiries or feedback)

  2. Non-Personal Information

    We also collect anonymized data such as:

    • IP address

    • Browser type

    • Device type

    • Time and date of access

    • Pages visited and click behavior This information is used for analytical purposes to improve our website and services.

  3. Children

    • Our website and services are not intended for individuals under 16 years of age. We do not knowingly collect data from children. If you believe we have unintentionally collected a child’s data, please contact us at info@icelandicbliss.com so we can delete it.

2. On What Legal Bases Do We Process Your Personal Data?

We only process personal data if at least one of the following legal bases under the General Data Protection Regulation (GDPR) applies:

  • Consent: For example, when you sign up for our newsletter or agree to receive marketing communications. You may withdraw your consent at any time.

  • Performance of a Contract: For fulfilling orders or providing requested services.

  • Legal Obligation: Certain information may be kept to fulfill tax or other legal requirements.

  • Legitimate Interest: Improving our services, fraud prevention, or customer support (balanced against your rights).
    We always carefully balance our interests against your rights and freedoms.

3. How Do We Use Your Information?

We use your data for the following purposes:

  1. Service Provision and Customer Support

    • To process and complete your orders (including payments and shipping).

    • To respond to inquiries and provide customer support.

  2. Marketing and Communications

    • To send newsletters, promotions, and updates, if you have given your consent.

    • To inform you about (new) services and products that might be of interest to you.

  3. Analytics and Improvement

    • To measure and analyze visitor statistics, so we can optimize our website and services.

  4. Maintain records in line with legal and tax obligations

4. With Whom Do We Share Your Information?

  1. Service Providers (Processors)

    • We use third parties to perform services on our behalf, such as payment processors, delivery services, or IT providers. These parties may only use your data within the scope of the specific service and in accordance with our instructions.

    • Where relevant, and in cases of data transfer outside the European Economic Area (EEA), we ensure proper safeguards (for example, EU Standard Contractual Clauses).

  2. Legal Obligations

    • If required by law or in response to a lawful request, we may share your information with government authorities or regulators.

  3. No Data Sales

    • We do not sell, trade, or rent your personal information to third parties for their own marketing purposes.

    • Data transfers outside the EEA are secured using appropriate safeguards such as Standard Contractual Clauses.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Functional Cookies: Ensure the website works properly, remember your preferences, and facilitate navigation.

  • Analytical Cookies: Analyze website traffic and gain insights into how our website is used. (e.g., via Google Analytics)

  • (Possible) Marketing Cookies: Provide personalized ads or content (only with your explicit consent).

You can manage your cookie preferences in your browser settings. Note that some parts of the site may not function properly if you block cookies.

6. How Long Do We Retain Your Data?

We do not retain personal data longer than necessary for the purposes for which it was collected or processed, unless a longer retention period is required by law. Below are some examples:

  • Order and Billing Data: Retained as long as needed to comply with tax regulations (for example, 7 years in some countries).

  • Newsletter Subscriptions: Retained as long as you are subscribed. If you unsubscribe, we remove your data from our mailing list.

  • Contact Requests: Typically 12 months, unless legally required longer

7. Your Rights

Under the GDPR, you have several rights regarding your personal data:

  1. Right of Access: Request information about the personal data we hold about you.

  2. Right to Rectification: Have incorrect or incomplete data corrected.

  3. Right to Erasure: Ask us to delete your data (“right to be forgotten”).

  4. Right to Restriction: Request the restriction of processing your data (temporarily or otherwise).

  5. Right to Data Portability: Receive your data in a structured, commonly used, and machine-readable format to transfer to another service provider.

  6. Right to Object: Object to processing of your data if it is based on legitimate interest or for direct marketing purposes.

Please send any questions or requests regarding your rights to info@icelandicbliss.com. We will respond as soon as possible, and at the latest within the legally required timelines.

Complaints: You may also file a complaint with your local Data Protection Authority

8. Security

We take appropriate technical and organizational measures to safeguard your personal data against loss, theft, or unauthorized access. Examples include:

  • Encrypted connections (SSL/TLS)

  • Secure databases with restricted access

  • Strict agreements with external processors

No method of data transmission or storage is 100% secure, and we cannot guarantee absolute security. In the event of a (possible) data breach, we will follow the applicable legal notification requirements.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example, when regulations change or our business activities evolve. For significant changes, we will notify you via our website or, where appropriate, by email. The latest version of this Privacy Policy is always available on www.icelandicbliss.com with an updated effective date.

10. Contact

If you have any questions or remarks about this Privacy Policy or our services, please contact us at:

We are happy to assist you.